Agri-tourism encourages visiting a working farm (or any agricultural, horticultural or agri-business operation) for the enjoyment, education and active involvement in the activities of the farm or operation. This is where agriculture and tourism meet to provide an amazing experience, whether it be a tour of a farm or ranch, a festival or cheese-making class. Farmers and ranchers turn their land into a destination and open their doors to the public in order to teach more about what they do.